Common conventions of the Film Poster

Film Posters are a vital aspect for the promotion of any film during its marketing process. They attract audiences because they are a major form of visual communication. The main forms and conventions of a film poster include:
- A bold, large title to show the name of the film, and to attract the attention of viewers, so they are aware of the name of the film.
- A central image of either characters, or an object which symbolises the film.
-Contrasting colours, so the poster stands out and again attracts people's eyes.
-The names of the main character, to show the audience who is acting in their film, and to express how popular their film is/could be, due to the famous actors and actresses who are in it, this could also draw more fans in, if they really like that particular actor.

The way a poster is constructed and utilized is really important in ensuring that you drawing the right attention to your film. For example, if you’re promoting a horror film, you wouldn’t want the font to be bubbly, and welcoming, with bright pastel colours, otherwise your film is rather likely to be perceived incorrectly.
When I design my own poster for my short film, I will ensure that all the conventions fit in with my genre, and I will carefully consider what colours and types of font to use.