Film poster campaigns exist not only to promote the film but also promote the genre the themes and the characters involved. Harry potters film campaign had a variety of film posters with different characters in each poster; this is a good way to attract a wide range of audiences as different characters have different fan bases, meaning some characters may influence more people to watch a film than others.
Twilight is another film campaign, which has been very successful. It’s obvious that the two characters on the poster are glorified, and gives us an immediate sense of what's going on in the film, as we see a boy who is a vampire, and an innocent looking young girl. There's also a slogan on the top left hand corner, and more details towards the bottom of the poster, showing the release date in bold writing.
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