Film Posters

'The Dark Knight'
The first two poster I looked at were from the film 'The Dark Knight', which were both dark and mysterious, and gave off a very eerie vibe. Considering the majority of film posters, they were also rather scary for public viewing, but definitely caused you to be engaged and drawn into it. The other obvious thing about the posters is that they have little relevance to the actual main character of the film, Batman, especially the one on the left, where the only thing connection the poster to Batman is the small logo at the bottom, faded behind the title. However apart from that, the poster is filled with the Joker, and a faded dark mist. The body language of the Joker suggests he is rather dominant and a dangerous character, dressed in all black, and out of focus, making his hands the only thing clear enough to see, showing the use of pathetic fallacy, again enhancing the horror aspect. The only use of colour on the poster is the bright, red smile and the smeared writing of 'Why so serious?' Which again makes us think of horror and gore, as the red looks like blood. This poster experiments with the stereotypes of an everyday hero film, with very little resemblance to the logo and showing a much more dark, 'horror' feel to it, this enables them to draw in a whole new audience which may not necessarily watch a hero film, such as Batman. The Second poster on the right, is a little more sinister, showing more resemblance to the Batman film, with the outline of his costume, this is more likely to draw in the traditional Batman fans. However we are still getting a hint of the Joker, with a pack of cards scrawled out in the background with the Joker logo on them, emphasising the importance of this character, and also giving us a hint of what the plot may endure. I believe both the posters are succefsful in drawing in an audience, especially those who may not usually be interested in this style of genre. They are both extremely effective and leave you eager to see the film.

'Confessions of a Shopaholic'
The second poster I looked at was the teenage drama film, 'Confessions of a Shopaholic, which in comparison to 'The Dark Knight' is a lot more lighter, colourful and welcoming. With a plain white background, our full attention goes straight to the female character holding numerous brightly coloured shopping bags. Immediatley it's obvious this film is focusing on the female audience! Her bright, pink clothing and accessories express every girl's dream as she holds six expensive looking shopping bags, and her surprised/guilty expression on her face, is something we all can attach ourselves to, after spending too much money shopping. The film title is also rather bold, in a bright red shade, and the word 'Shopaholic' enhanced, again drawing in a certain audience. There's also a sentence at the bottom of the poster, giving people a hint as to what the film could be about, and already giving the viewers a slight insight into her personality.
This poster is definitley effective in drawing in a certain audience, and embraces a light-hearted, funny chick-flick film, which people will warm to seeing.